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Module 1 CONSUMER BEHAVIOR - NPTEL

application of consumer behavior in marketing

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Consumer behavior assignment

application of consumer behavior in marketing

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Consumer Behavior

application of consumer behavior in marketing

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application of consumer behavior in marketing


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Module - 6 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, In terms of marketing, this is the reason why marketers repeat their messages Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Role of Consumer Behaviour in Marketing;

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